Ranking By Gross Income According the the A&M XII Agency Report, the ad
industry remained steady in 2000-01, with a growth figure of 23.51
per cent, only slightly less than the XIth Agency Report's figure
of 24.83 per cent for 1999-00. Note that the growth rate is a representative
figure, and is a measure of the 1999-00 to 2000-01 difference in
Gross Income of the Report's Top 100 agencies, as reported by them
this time. This year, the Top Five participating agencies together
- HTA, O&M, Mudra, FCB-Ulka and Rediffusion DY&R
- account for 47.2 per cent of the Top 100's Gross Income.
Rank 1999-00
2000-01
Agency
GI
(00-01)
Growth (%)
Headquarters/City
1
1
Hindustan Thompson Associates Ltd
2074.03
28.36
Mumbai
2
2
Ogilvy & Mather Pvt Ltd
1258.74
18.67
Mumbai
3
3
Mudra Communications
1069.96
36.39
Ahmedabad
4
4
FCB-Ulka Advertising Ltd
868.84
11.07
Mumbai
5
5
Rediffusion-DY&R
752.04
13.19
Mumbai
6
6
McCann Erickson (India) Ltd
618.36
18.53
New Delhi
7
7
R K Swamy/ BBDO Advertising Pvt
Ltd
441.59
14.85
Chennai
8
8
Grey Worldwide (I) Pvt Ltd
425.00
28.40
Mumbai
9
9
Leo Burnett India Pvt Ltd
375.91
27.39
Mumbai
11
10
Contract Advertising (India) Ltd
320.98
22.29
Mumbai
15
11
Euro RSCG Advertising Pvt Ltd
306.00
34.21
Mumbai
10
12
Pressman Advertising & Marketing
Ltd
292.84
4.30
Kolkata
12
13
MAA
267.60
1.71
Bangalore
13
14
iB&W Communications Pvt Ltd
266.57
7.26
Mumbai
16
15
Triton Communications Pvt Ltd
218.62
12.00
Mumbai
18
16
Ambience Darcy Advertising Pvt Ltd
218.00
43.42
Mumbai
44
17
Moulis Euro RSCG Advertising Service
Pvt Ltd
217.27
46.69
Chennai
-
18
Bates India
210.72
119.32
Kolkata
17
19
Percept Advertising Ltd
207.66
26.06
Mumbai
19
20
Saatchi & Saatchi Ltd
159.98
8.02
Mumbai
GI - Gross Income (in Rs Million)
Hindustan Thompson Associates LTD (HTA) HTA was established in 1929 and currently employs 1,452 people.
Gross Income - Rs2074.03 million.
Accounts:
Gained: Mattel Co (Mattel/ toys); i-flex Solutions
(Flex-cube/ financial solutions software); Timex Watches (Timex/watches);
Cargill India (Cargill/ edible oils & ingredients); Satyam Infoway
(sify/ hosting services); National AIDS control Org (National AIDS
Control/ government agency; Vistaar (Vistaar/ dotcom); The Hindustan
Times (Hindustan Times/ daily newspaper); Curls & Curves/ health);
Bridgestone Corporation (Bridgestone/ tyres); Mphasis (Mphasis/
dotcom); Spice Telecom (Spice/ cellular service & telecom);
Tata AIG Insurance (Tata AIG/ insurance); Ricoh India (Ricoh/ photocopiers);
UNICEF (UNICEF/ social communication).
Lost/ Resigned: Godrej (Godrej Pentacool, Godrej
Power, Godrej Cold Gold and so on/ refrigerators & washing machines);
Navia Markets (Naviamarkets.com/ dotcom); Cisco Systems India; PCCW
Cyber Works; Templeton India Asset Management (Mutual funds); Konka
Electronics (Konka/ electronics).
Top Managers: Mike Khanna, Chief Executive; Ivan Arthur,
Executive Vice-President - National Creative Director; Sunil Gupta,
Executive Vice-President - General Manager; Kamal Oberoi, Senior
Vice-President - General Manager; Tarun Rai, senior vice-president
- general manager; Ms Anita Gupta, senior vice-president - general
manager; Dhunji Wadia, vice-president - General Manager; CN Gawankar,
Senior Vice-President - Finance & Legal; Ms Rakshin Patel, Senior
Vice-President - General Manager, Thompson Connect; Thomas Puliyel,
President, Indian Market Research Bureau (IMRB); Rajiv Desai, President,
Indian Public Affairs Network (IPAN).
India's Top 20 Biggest Ad Spenders
Rank
00-01
Rank
99-00
Company Name
Ad spend (Rs crore)
Sales
(Rs crore)
Ad spent/ Sales %
00-01 or 00
1
1
Hindustan Lever
696.58
11458.31
6.08
2
2
Colgate-Palmolive India
213.96
1176.89
18.18
3
3
ITC
183.32
8699.75
2.11
4
4
Dabur India
146.08
1172.62
12.46
5
-
LG Electronics India
131.4
1755.05
7.49
6
5
Nestle India
128.46
1680.32
7.64
7
6
McDowell & Co
118.94
1134.38
9.53
8
7
Bajaj Auto
102.53
3628.74
2.83
9
-
Maruti Udyog
88.2
9449.5
-
10
-
Herbertsons
85.93
289.56
-
11
9
Britannia Industries
85.29
1338.42
6.37
12
8
Godfrey Phillips India
85.15
1082.63
-
13
12
Marico Industries
79.82
658.79
12.12
14
-
Godrej Industries
77.54
873.9
8.87
15
14
Telco
71.89
7969.49
0.90
16
25
SKB Consumer Healthcare
69.36
903.44
7.68
17
10
Tata Tea
64.63
824.17
7.84
18
-
Hyundai Motor India
63.73
2331.53
-
19
17
Hero Honda Motors
61.12
3369.88
1.81
20
-
Reckitt Benckiser India
61.01
589.98
10.34
This is the list of India's biggest ad spenders and it continues
to be dominated by FMCG majors, with Hindustan Lever (HL)
at the top. With Rs696.58 crore spent in 2000, it is well ahead
of Colgate-Palmolive India which spent about Rs213.96 crores
in the same year. In fact, the money spent by companies ranked from
13 to 20 together would add up to what Hindustan Lever spent in
a year. Interestingly, HL's Ad Spent/ Sales percentage is only 6.08
as compared to the 18.18 of Colgate-Palmolive India.
In the same list which ranks 100 companies, Reliance Industries
(RI) tops among the companies that spent less on advertising but
earned more in sales. RI spent Rs37.23 crores on advertising in
2000, but made sales of Rs28008.25 crores, which makes its Ad Spent/
Sales percentage only 0.13. Second to that is Larsen & Tourbo,
which spent Rs57.04 crores, made sales of Rs7846.51 crores with
a Ad Spent/ Sales percentage of 0.73.
